Social Marketing using Digital Media. Fall 2011 Thu 7th to 9th. To keep students abreast of the most current trends in the digital media industry. To familiarize students with fundamental and distinctive characteristics of various digital media channels. To help students gain practical skills to plan and execute a research study on course-relevant topics.

A Companion for Your Digital Life. As a small business professional, when it comes to social media, business has a clear opportunity to plan and define how social media benefits the company, stakeholders, employees and customers. The true reason for moving closer to customers is to learn and understand their mode of communication around their product. Another way to open up an engagement is to ask about your intake systems.

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